The first thing you want to take into consideration when creating your blog is: What is the purpose of your blog? As well as how you are trying to reach this audience.
Once you have the audience part figured out, I highly suggest utilizing search engine optimization as your main source of traffic. It simply requires a few simple tweaks and setup to your site. You will then need to do some slight keyword reserach for each post. And you honestly might not even need to do this since if you simply write on topics that are important to you and a community you know exists, you will naturally get traffic. I have worked with Cleveland SEO consultant, so this information is straight from the source of experts who do this for a living. I hope you find the information valuable when implementing it on your website.
Now as far as setup goes, you will need the following: Google analytics and Google Webmaster Tools
Upon setting these up you can also connect them together in order to get even more accurate data that will allow you to measure how your are doing in regards to reaching your target audience, and through which pages they are most interacting with.
Clicks, Impressions, and Click through rate are the main factors you will want to pay the most attention to as you start to get traffic to your blog. Clicks are of course is the measure of engagement or action that someone takes when they discover your site via a search engine, and then click the result thus taking them to your website.
An Impression occurs every time someone conducts a search for a keyword, and your webpage is listed as one of the results shown for that term. The click through rate is then the measure, as a percentage, of how many of those impressions actually click the result and land on your website. This metric can sometimes be skewed by bots, spam, and other forms of visitors that are not actually quality traffic trying to genuinely interact with you website.
For more information on search engine optimization and how you can implement it on your website, definitely feel free to contact our local consultant by doing a simple search for “SEO Consultant Cleveland” They will be the first result.